Privacy Policy

1. Who we are

Digidara ("Digidara", "we", "us") is a product of Digidara Technologies, based in India. Digidara lets a business connect its website, WhatsApp, Instagram, and Facebook Messenger accounts to an AI assistant that answers customer questions and captures leads. This policy explains what data we collect, why, and how it's handled.

2. Who this policy covers

This policy applies to two kinds of people: (a) business owners who sign up for a Digidara account ("Customers"), and (b) people who message a Customer's connected channel and are answered by that Customer's AI agent ("End Users"). We are a data processor on behalf of our Customers for End User conversation data — the Customer decides what channels to connect and what their agent is allowed to do.

3. What we collect

• Account data — a Customer's email, hashed password, and business name.
• Channel connection data — access tokens and account identifiers for WhatsApp, Instagram, and Messenger accounts a Customer chooses to connect, stored encrypted at rest.
• Conversation data — messages exchanged between an End User and a Customer's AI agent, on whichever channel the End User messaged, plus any name/email/phone/custom details the End User shares in that conversation.
• Knowledge base content — FAQ text, documents, and product/policy information a Customer uploads to power their agent's answers.
• Usage data — token/API usage per agent, used for billing and account limits.

4. How we use it

• To generate AI replies to End User messages, grounded in the Customer's knowledge base.
• To capture End User contact details as a lead in the Customer's dashboard, and to classify how likely that lead is to convert (Hot/Warm/Cold), purely from the conversation content — never from data outside that conversation.
• To route incoming messages from Meta (WhatsApp/Instagram/Messenger webhooks) to the correct Customer and agent.
• To operate, secure, and improve the Digidara product.

We do not sell personal data, and we do not use conversation content for advertising.

5. Who we share it with

We share data only where necessary to run the service:

• OpenAI (United States) — conversation text and knowledge base content are sent to OpenAI's API to generate AI replies and embeddings. OpenAI processes this data on our behalf and does not use it to train its models.
• Meta Platforms — to send/receive messages via WhatsApp, Instagram, and Messenger, using the permissions each Customer explicitly grants when they connect an account.
• Cloud infrastructure providers hosting our database and application servers.

We do not sell or rent personal data to third parties.

6. Data retention

We retain conversation and lead data for as long as a Customer's account is active, so their dashboard stays accurate. A Customer can delete individual leads or their entire account at any time; disconnecting a channel deletes its stored access token immediately.

7. Security

Channel access tokens are encrypted at rest. Passwords are hashed, never stored in plain text. Access to production data is restricted to the people operating the service.

8. Your rights

You can request a copy of, or the deletion of, your personal data by contacting us at the email below. See our Data Deletion Instructions page for the specific process and timeline.

9. Children's privacy

Digidara is intended for business use and is not directed at children under 16.

10. Changes to this policy

We'll update the date at the top of this page if this policy changes materially.

11. Contact us

Questions about this policy or your data: digidaratechnologies@gmail.com